Principles of Logo Design
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Learn to design simple, powerful, and timeless logos. When you
think of a brand, often the first thing that comes to mind is the
logo, the visual representation of that product, place, thing, or
business. The power of simplicity for these marks can never be
underestimated-a logo that comprises simple shapes can communicate
a stronger message than a complex one, leaving a lasting impression
in a viewer's mind.In Principles of Logo Design, noted logo
designer George Bokhua shares his process for creating logotypes
that will stand the test of time. Applying the enduring principles
of classic texts on grid systems by Josef Muller-Brockmann and on
form and design by Wucius Wong, Bokhua elaborates on his popular
online classes, demonstrating in detail how to maximize
communicationwith minimal information to create logos using,
simple, monochromatic shapes. This comprehensive volume includes:
How to apply a strong, simple, and minimal design aesthetic to logo
designWhy gridding is important, and understanding the golden ratio
and when to use itHow to sketch and refine logos through tracing,
then grid and execute a mark in Adobe IllustratorFine-tuning
techniques to ensure visual integrity Knowing how to design a great
logo is a core skill for any graphic designer.Principles of Logo
Design helps designers at all levels of skill and experience
conceive, develop, and create logos that are not only pleasing to
the eye but evoke a sense of perfection.
Výber kníh autorov
Bokhua George ,
Rockport Publishers
Zobraziť všetky knihy autora
Bokhua George,
Rockport Publishers
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