Essential Elements for Brand Identity : 100 Principles for Designing Logos and Building Brands
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Krátky popis
Design terms are often used inconsistently - or just as bad,
interchangeably. This leads to confusion for designers as well as
clients. New in paperback,&,nbsp,Brand Identity
Essentials&,nbsp,lays a foundation for brand building, defining
the tools and building blocks, and illustrating the construction of
strong brands through examples of world-class design. It is a
one-stop reference for connecting visual design elements for logos
to branding concepts, and demonstrates core identity design
principles through clear organization and a variety of sources and
examples. Through a cohesive structure that explores broader
concepts in relation to graphic identities, identity programs, and
brand identities,&,nbsp,Brand Identity
Essentials&,nbsp,links formal design concerns with business
issues. Design students and seasoned brand managers alike will
appreciate the pragmatic relevance of its content and be inspired
by the representative body of work collected and presented
throughout the book.
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