Universal Principles of Design, Completely Updated and Expanded Third Edition
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Universal Principles of Design, Completely Updated and Expanded
Third Edition is a comprehensive, cross-disciplinary encyclopedia,
now with fully updated references for existing entries and expanded
with 75 new entries to present a total of 200 laws, guidelines, and
considerations that are important to successful design. Richly
illustrated and easy to navigate, this essential design guide pairs
clear explanations of every design concept with visual examples of
the ideas applied in practice. Whether a marketing campaign or a
museum exhibit, a video game or a complex control system, the
design we see is the culmination of many concepts and practices
brought together from a variety of disciplines.Because no one can
be an expert on everything, designers have always had to scramble
to find the information and know-how required to make a design
work-until now. Each principle is presented in a two-page format.
The left-hand page contains a succinct definition and a full
description of the principle, examples of and guidelines for its
use, and side notes that provide elaborations and references.The
right-hand page contains visual examples and related graphics to
support a deeper understanding of the principle. The book is
organized alphabetically so that principles can be easily and
quickly referenced by name. From 3D Projection to the Zeigarnick
Effect, every major design concept is defined and illustrated,
including these new additions: Feature creepGamificationRoot
causeSocial trapSupernormal stimulus A landmark reference for
designers, engineers, architects, and students, Universal
Principles of Design has become the standard for anyone seeking to
broaden and improve their design expertise, explore brainstorming
ideas, and improve the quality of their design work.The titles in
the Rockport Universal series offer comprehensive and authoritative
information and edifying and inspiring visual examples on
multidisciplinary subjects for designers, architects, engineers,
students, and anyone who is interested in expanding and enriching
their design knowledge.
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