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Krátky popis
Unique among branding or creative guideline books, this book
examines the enormous influence of both ",commercial persuasion",
and ",societal persuasion", branding—and looks closely at the
crucial role creative brand warriors play in building and
sustaining winning designs. A primary focus is on exploring what it
takes to be a successful creative in the global branding wars as
defined by the 12 branding determinants. Global brands, such as
Starbucks, Google, Burger King, Delta Airlines, and more,
demonstrate the unique traits that make them successful brands.Mac
Cato founded Cato Gobe in New York in 1985, with Joel Desgrippes in
Paris, focused on development of the Emotional Branding concept.
Throughout his long career Cato has been an active innovator in his
brand consulting programs with many of the world's leading
brand-led businesses, including Mercedes, Ford, General Foods,
Nestle, Mars, Coke, Pepsi, Nabisco, Chase, Diners Cub, American
Express, Heineken, Budweiser, The Limited, ASDA, Kroger, Safeway,
Avon, Elisabeth Arden, Victoria's Secret, and Brookstone.
Výber kníh autorov
Rockport Publishers ,
Mac Cato
Zobraziť všetky knihy autora
Rockport Publishers,
Mac Cato
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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