Design Entrepreneur
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Krátky popis
The Design Entrepreneur will survey the innovative entrepreneurial
options a broad group of contemporary graphic designers have
engaged in over the past decade, while also addressing the creative
process, fabrication and materials, and promotion issues necessary
to bring unique products to the marketplace. The Design
Entrepreneur is the first book to survey this new field and
showcase the innovators who are creating everything from books to
furniture, clothes to magazines, plates to surf boards, and more.
Through case studies with an international roster of designers like
Dave Eggers, Maria Kalman, Charles Spencer Anderson, Seymour
Chwast, Jet Mous, Nicholas Callaway, Jordi Duro, and others, this
book explores the whys, hows, and wherefores of the conception and
production processes. Design entrepreneurs must take the leap away
from the safety of the traditional designer role into the
precarious territory where the public decides what works and does
not, and this is the book that shows them how that feat is
accomplished.
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Slovart
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Slovart
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