Advertising from the Mad Men Era 25
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Gleaned from thousands of images, this companion set of books
offers the best of American print advertising in the age of the
“Big Idea.” At the height of American consumerism magazines were
flooded with clever campaigns selling everything from girdles to
guns. These optimistic indicators paint&,nbsp,a fascinating
picture of the colorful capitalism that dominated the spirit of the
1950s and 60s, as concerns about the Cold War gave way to the
carefree booze-and-cigarettes Mad Men era. Also included is a wide
range of significant advertising campaigns from both eras, giving
insight into the zeitgeist of the period. Bursting with fresh,
crisp colors, these ads have been digitally mastered to look as
bright and new as the day they first hit newsstands.
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