Package Design Workbook
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Krátky popis
This new addition to the Workbook series will provide readers with
a thoughtful packaging primer that covers the challenges of
designing packaging for a competitive market in a very hardworking
and relevant way. The book will address all aspects of the creative
process, including choosing a package format, colors and materials,
final finishes, and special considerations such as awkward objects
and unique display considerations. This book will break down the
process of design in a much more comprehensive way than most books
on the subject, which just analyze the final designs.As with the
previous books in the series, it will also offer case studies in
the back half of the book with the text focusing on why specific
colors, formats, type treatments, and finishes were chosen, and
what the resulting effects on the consumer and for the client were.
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