Universal Principles of Branding
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Krátky popis
Universal Principles of Branding presents 100 concepts, theories,
and guidelines that are critical for understanding brands and
branding today. *Winner of the 2023 American Graphic Design Award
for Book Design from Graphic Design USA*Richly
illustrated&,nbsp,and&,nbsp,easy to navigate, this
comprehensive reference pairs&,nbsp,clear one-page
explanations&,nbsp,of
each&,nbsp,principle&,nbsp,with&,nbsp,visual
examples&,nbsp,of it applied in practice on the facing page. By
considering these concepts and examples, you can learn to make more
informed, and ultimately better, branding
decisions.Featured&,nbsp,principles are as diverse
as:&,nbsp,AuthenticitySocial ResponsibilityWorld
BuildingGatekeepersRituals and routineEach principle is presented
in a two-page format. The left-hand page contains a succinct
definition, a full description of the principle, examples of its
use, and guidelines for use. Sidenotes appear to the right of the
text, and provide elaborations and references.The right-hand page
contains visual examples and related graphics to support a deeper
understanding of the principle. The titles in the Rockport
Universal series offer comprehensive and authoritative information
and edifying and inspiring visual examples on multidisciplinary
subjects for designers, architects, engineers, students, and anyone
who is interested in expanding and enriching their design
knowledge.
Výber kníh autorov
Mark Kingsley ,
Quarto Publishing Group USA Inc
Zobraziť všetky knihy autora
Mark Kingsley,
Quarto Publishing Group USA Inc
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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