Identity Designed: The Process
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Krátky popis
Delve into the fascinating world of visual identities with Identity
Designed: The Process, an essential resource by renowned graphic
designer David Airey. In this comprehensive and insightful book,
Airey guides you through the four fundamental stages of the design
process: research, strategy, design, and implementation. Written
for a diverse audience, from design students to professionals in a
range of roles, his unique insights and practical advice will help
you succeed in crafting and managing impactful visual
identities.&,nbsp, Drawing upon his expertise and extensive
knowledge of the design profession, Airey not only shares lessons
learned from projects he’s worked on throughout his successful
career—he also features compelling case studies from top-level
design studios such as Frost*collective, Pentagram, Bond,
Bielke&,amp,Yang, Manual, DutchScot, and many more. These case
studies serve as illuminating examples, showcasing the application
of effective identity design principles in everyday contexts.
&,nbsp, With its practical approach and thought-provoking
analysis, Identity Designed: The Process equips you with the
essential knowledge and tools needed to develop enduring,
distinctive identities.By emphasizing the symbiotic relationship
between creativity and strategic thinking, Airey guides you through
the process of designing identities that resonate, that convey a
persuasive brand narrative, and that ultimately improve how
businesses function. &,nbsp, Whether you’re a student or
teacher looking for an updated reference, professional designer
wanting to grow and refine your skills, a design enthusiast seeking
inspiration, a marketing expert needing to improve company
communications, or a business owner aiming to enhance your brand’s
visual presence, Identity Designed: The Process is an invaluable
resource. It will help you make intentional creative choices to
positively shape and transform the visual world around you.
Výber kníh autorov
Airey David ,
Quarto Publishing Group USA Inc
Zobraziť všetky knihy autora
Airey David,
Quarto Publishing Group USA Inc
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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