Total Competition
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Krátky popis
Total Competition is the most compelling, comprehensive and
revealing insight into what it takes to get to the top in Formula
One that has ever been published. Across four decades, Ross Brawn
was one of the most innovative and successful technical directors
and then team principals in Formula One. Leading Benetton, Ferrari,
Honda, Brawn and Mercedes, he worked with drivers such as Michael
Schumacher, Jenson Button and Lewis Hamilton to make them world
champions.In 2017, he was appointed F1's managing director, motor
sports, by the sport's new owners Liberty Media. Now, in this
fascinating book written with Adam Parr (who was CEO and then
chairman of Williams for five years), he looks back over his career
and methods to assess how he did it, and where occasionally he got
things wrong. Total Competition is a definitive portrait of modern
motorsport.In the book, Brawn and Parr explore the unique pressures
of Formula One, their battles with Bernie Ecclestone, and the
cut-throat world they inhabited, where coming second is never good
enough. This book will appeal not only to the millions of Formula
One fans who want to understand how Brawn operates, it will also
provide many lessons in how to achieve your own business goals. 'A
must-have insight into the awe-inspiring career of a true motor
racing great' Daily Express
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