The Power of Bad
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Why does a bad impression last longer than a good one? Why does
losing money affect us more than gaining it? What makes phobias so
hard to shake? The answer is the negativity bias - or in other
words, the power of bad. As John Tierney and Roy F. Baumeister
show, we are wired to react to bad over good.It makes sense in
evolutionary terms, but in our modern world the lure of bad is,
well, bad. It governs people's moods, drives marketing and
dominates our news. It can explain everything from why wars start
or couples divorce, to why we mess up job interviews or feud with
neighbours. But there is good news. By using smart strategies from
new science, we can train our brains to get better at spotting our
own negativity bias, fighting back with our rational minds to
manage the bad in our lives - and even using its power for positive
results. Breaking bad's hold over us can help our own lives, at
work and in our relationships.Properly understood, bad can be a
good thing.
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