The Merchants of Truth - Jill Abramson
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Merchants of Truth by Jill Abramson, former editor of The New York
Times, is the gripping and definitive in-the-room account of the
revolution that has swept the news industry over the last decade
and reshaped our world. Drawing on revelatory access, Abramson
takes us behind the scenes at four media titans during the most
volatile years in news history. Two are maverick upstarts:
BuzzFeed, the brain-child of virtuoso clickbait scientist Jonah
Perretti, and VICE, led by the booze-fuelled anarcho-hipster Shane
Smith. Their viral technology and disregard for the
long-established standards of news journalism allow them to build
game-changing billion-dollar businesses out of the millennial taste
for puppies and nudity. The two others are among the world's most
venerable news institutions: The New York Times, owned and run for
generations by the Sulzberger dynasty, and The Washington Post,
also family-owned but soon to be bought by the world's richest
merchant of all, Jeff Bezos. Here Abramson reveals first-hand the
seismic clashes that take place in the boardrooms and newsrooms as
they are forced to choose between their cherished principles -
objectivity and impartiality - and survival in a world where online
advertising via Facebook and Google seems the only life-raft. We
are with the deal-making tycoons, thrusting reporters and
hard-bitten editors, the egomaniacs, bullshitters, provocateurs and
bullies, as some surf and others drown in the breaking wave of
change. And we watch as the survivors confront the horrifying cost
of their success: sexual scandal, fake news, the election of
President Trump, the shaking of democracy. Exposing the people and
decisions that brought us to now, Merchants of Truth is a major
book that breaks the ultimate news story of our times.
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