The Innovation Matrix
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Krátky popis
CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING
Organizations today innovate to survive in a competitive, complex,
and interconnected business world. They co-create with others
outside their own organization to succeed. But capturing the value
of these bright ideas separately is often very complicated. The
Innovation Matrix simplifies and structures innovation management.
Start looking at innovation and Intellectual Property (IP) from a
pragmatic perspective. This book will take you through three key
steps (THINK-STRATEGIZE-ACT) to build an innovation and IP
strategy. You will learn to use IP--which is at the core of every
innovation--as a tool to define your strategy and manage the
innovation process. It includes many examples, templates, and
checklists to help put theory into practice. Test yourself with
case studies, and use our hands-on Tools (legal design thinking)
for your own projects and cases.
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