The Worlds of Wonder : Experience design for curious people
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Krátky popis
Experience Design, the enterprise of creating immersive worlds
around people seems to be the biggest star in todays marketing
firmament. No other medium is more promising in connecting people
to stories, places and ideas. What is the story behind this
movement? How did it evolve and what is the best way of navigating
in this sector? In this revealing book, two pioneers reconstruct
the past 25 years, showing how constructed experience came to be
central in our lives. They arrive at an original conclusion:
immersive experience design is not just the latest new media
extension. It is related to our way of being, of finding our way in
life. When used in the right way, it serves as an instrument for
massive, multi agent change. The Art of Wonder not only gives a
thorough analysis of the psychological foundations of Experience
Design and its rise into cultural and commercial realms, it also
provides practical tips for how to build engaging worlds for your
audiences. Larded with the light hearted history of their own
XD-firm, one gets more than a feel for this way of work. From
museums to theme parks and from A-brands to governments, Experience
Design (XD) is paramount in today’s creative industry. Imagination
is becoming the ultimate canvas for connecting people to brands,
stories, and places. It will be of interest to all students and
professionals active in experience design, including their bosses
and clients. Since the book contains a first person account of
discovering what XD is, it will function as a companion for
designers and senior managers alike, since a growing segment of
todays’ bigger organizations launches experiential marketing
initiatives, posing new questions to their Marketing &,amp,
Communication departments.
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