The GANNI Playbook
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Krátky popis
This book is about what happened when a business leader decided not
to bury his head in the sand about climate change, when he found
the conversation with his kids about floods from melting ice caps
too painful, since his success was wound up in their cause. This
book asks what it means to force yourself to take a different
business path, where the destination is a responsible and
profit-making business. GANNI, the ruthlessly honest Scandinavian
fashion brand, is driven by a mission to demonstrate the principles
of responsible business, where greater purpose co-exists with
financial ambitions.In The GANNI Playbook, co-founder Nicolaj
Reffstrup unveils the strategies that propelled GANNI to
international stardom (although he'd never say that about their
journey), while candidly unravelling the cultural, operational and
creative components required to construct a business that embraces
an uncertain future. In an engaging conversation with esteemed
industry writer Brooke Roberts-Islam, Reffstrup delves into the
reality of fashion's carbon emissions and the accompanying sense of
guilt associated with growth, openly discussing both triumphs and
failures, while honestly acknowledging the trade-offs that come
with the journey. The GANNI Playbook is the ultimate hands-on guide
to managing a decisive, direct and unapologetic brand.
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