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Krátky popis
Since 2005, YouTube has exploded, giving a platform to unique and
valuable voices, but also to propaganda, misinformation and illicit
videos. The algorithm which determines whether a channel lives or
dies - how or when videos are seen, and how much creators earn
through advertising - is notoriously secretive, remaining a mystery
to consumers and broadcasters alike. At the same time, the site is
massively profitable for parent company Google, helping turn it
into one of the most influential powers on the planet.In Like,
Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers
the definitive account on YouTube, detailing how it started, how it
works and ultimately how it drives Google's success. It can be seen
as the story of a technical marvel that has upended traditional
media and created stars out of everyday people, or the story of the
rise of a ruthless advertising conglomerate with little regard for
its impact on the world beyond the bottom line - but in reality,
it's the story of both.
Vývoj ceny
Aktuálna Ø cena knihy Like, Comment, Subscribe je 18,00 €
Výber kníh autorov
Penguin Business ,
Mark Bergen
Zobraziť všetky knihy autora
Penguin Business,
Mark Bergen
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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