The Customer-Funded Business - Start, Finance, or Grow Your Company with Your Customers' Cash
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Krátky popis
Who needs investors? More than two generations ago, the venture
capital community - VCs, business angels, incubators and others -
convinced the entrepreneurial world that writing business plans and
raising venture capital constituted the twin centerpieces of
entrepreneurial endeavor. They did so for good reasons: the
sometimes astonishing returns they've delivered to their investors
and the astonishingly large companies that their ecosystem has
created. But the vast majority of fast-growing companies never take
any venture capital.So where does the money come from to start and
grow their companies? From a much more agreeable and hospitable
source, their customers. That's exactly what Michael Dell, Bill
Gates and Banana Republic's Mel and Patricia Ziegler did to get
their companies up and running and turn them into iconic brands. In
The Customer Funded Business, best-selling author John Mullins
uncovers five novel approaches that scrappy and innovative 21st
century entrepreneurs working in companies large and small have
ingeniously adapted from their predecessors like Dell, Gates, and
the Zieglers: Matchmaker models (Airbnb)Pay-in-advance models
(Threadless)Subscription models (TutorVista)Scarcity models (Vente
Privee)Service-to-product models (GoViral) Through the captivating
stories of these and other inspiring companies from around the
world, Mullins brings to life the five models and identifies the
questions that angel or other investors will - and should! - ask of
entrepreneurs or corporate innovators seeking to apply them.Drawing
on in-depth interviews with entrepreneurs and investors who have
actually put these models to use, Mullins goes on to address the
key implementation issues that characterize each of the models:
when to apply them, how best to apply them, and the pitfalls to
watch out for. Whether you're an aspiring entrepreneur lacking the
start-up capital you need, an early-stage entrepreneur trying to
get your cash-starved venture into take-off mode, an intrapreneur
seeking funding within an established company, or an angel investor
or mentor who supports high-potential ventures, this book offers
the most sure-footed path to starting, financing, or growing your
venture. John Mullins is the author of The New Business Road Test
and, with Randy Komisar, the widely acclaimed Getting to Plan B.
Výber kníh autorov
John Wiley & Sons Inc ,
J Mullins
Zobraziť všetky knihy autora
John Wiley & Sons Inc,
J Mullins
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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