The Cult of We
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Krátky popis
'An amazing portrait of how grifters came to be called visionaries
and high finance lost its mind.' Charles Duhigg, bestselling author
of The Power of Habit The definitive inside story of WeWork, its
audacious founder, and the company's epic unravelling from the
journalists who first broke the story wide open. In 2001, Adam
Neumann arrived in New York after five years as a conscript in the
Israeli navy. Just over fifteen years later, he had transformed
himself into the charismatic CEO of a company worth $47
billion.With his long hair and feel-good mantras, the six-foot-five
Neumann looked the part of a messianic Silicon Valley entrepreneur.
The vision he offered was mesmerizing: a radical reimagining of
work space for a new generation. He called it WeWork.As billions of
funding dollars poured in, Neumann's ambitions grew limitless.
WeWork wasn't just an office space provider, it would build
schools, create cities, even colonize Mars. In pursuit of its
founder's vision, the company spent money faster than it could
bring it in.From his private jet, sometimes clouded with marijuana
smoke, the CEO scoured the globe for more capital but in late 2019,
just weeks before WeWork's highly publicized IPO, everything fell
apart. Neumann was ousted from his company, but still was poised to
walk away a billionaire. Calling to mind the recent demise of
Theranos and the hubris of the dotcom era bust, WeWork's
extraordinary rise and staggering implosion were fueled by
disparate characters in a financial system blind to its risks.Why
did some of the biggest names in banking and venture capital buy
the hype? And what does the future hold for Silicon Valley
'unicorns'? Wall Street Journal reporters Eliot Brown and Maureen
Farrell explore these questions in this definitive, rollicking
account of WeWork's boom and bust.
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