The Choice Factory
Knihu kúpite v
1 e-shope
od
22,75 €
Ak sa vám po kliknutí na tlačidlo "Do obchodu" nezobrazí stránka knihy vo vybranom e-shope, je potrebné vypnúť AdBlock vo vašom prehliadači pre našu stránku.
Návod na vypnutie je napríklad na adrese https://www.sme.sk/dok/20466299/ako-vypnut-adblock-na-sme-sk-whitelist.
Krátky popis
Before you can influence decisions, you need to understand what
drives them. In The Choice Factory, Richard Shotton sets out to
help you learn. By observing a typical day of decision-making, from
trivial food choices to significant work-place moves, he
investigates how our behaviour is shaped by psychological
shortcuts.With a clear focus on the marketing potential of knowing
what makes us tick, Shotton has drawn on evidence from academia,
real-life ad campaigns and his own original research. The Choice
Factory is written in an entertaining and highly-accessible format,
with 25 short chapters, each addressing a cognitive bias and
outlining simple ways to apply it to your own marketing challenges.
Supporting his discussion, Shotton adds insights from new
interviews with some of the smartest thinkers in advertising,
including Rory Sutherland, Lucy Jameson and Mark Earls.From priming
to the pratfall effect, charm pricing to the curse of knowledge,
the science of behavioural economics has never been easier to apply
to marketing. The Choice Factory is the new advertising essential.
Výber kníh autorov
Richard Shotton ,
Harriman House Publishing
Zobraziť všetky knihy autora
Richard Shotton,
Harriman House Publishing
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
Naše tipy
