The Illusion of Choice
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Krátky popis
The compelling new book by Richard Shotton, author of The Choice
Factory. Every day, people make hundreds of choices. Many of these
are commercial: What shampoo to pick? How much to spend on a bottle
of wine? Whether to renew a subscription?These choices might appear
to be freely made, but psychologists have shown that subtle changes
in the way products are positioned, promoted and marketed can
radically alter how customers behave.The Illusion of Choice
identifies the 161/2 most important psychological biases that
everyone in business needs to be aware of today - and shows how any
business can take advantage of these to win customers, retain
customers and sell more. Richard Shotton, author of the acclaimed
The Choice Factory, draws on academic research, previous ad
campaigns and his own original field studies to create a
fascinating and highly practical guide that focuses on the point
where marketing meets the mind of the customer. You'll learn to
take advantage of the peak end rule, the power of precision, the
wisdom of wit - and much, much more.You simply cannot afford to
miss The Illusion of Choice.
Výber kníh autorov
Richard Shotton ,
Harriman House Publishing
Zobraziť všetky knihy autora
Richard Shotton,
Harriman House Publishing
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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