The Age of Surveillance Capitalism
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THE TOP 10 SUNDAY TIMES BESTSELLERThe challenges to humanity posed
by the digital future, the first detailed examination of the
unprecedented form of power called ",surveillance capitalism,", and
the quest by powerful corporations to predict and control us. The
heady optimism of the Internet's early days is gone. Technologies
that were meant to liberate us have deepened inequality and stoked
divisions.Tech companies gather our information online and sell it
to the highest bidder, whether government or retailer. Profits now
depend not only on predicting our behaviour but modifying it too.
How will this fusion of capitalism and the digital shape our values
and define our future?Shoshana Zuboff shows that we are at a
crossroads.We still have the power to decide what kind of world we
want to live in, and what we decide now will shape the rest of the
century. Our choices: allow technology to enrich the few and
impoverish the many, or harness it and distribute its benefits. The
Age of Surveillance Capitalism is a deeply-reasoned examination of
the threat of unprecedented power free from democratic oversight.As
it explores this new capitalism's impact on society, politics,
business, and technology, it exposes the struggles that will decide
both the next chapter of capitalism and the meaning of information
civilization. Most critically, it shows how we can protect
ourselves and our communities and ensure we are the masters of the
digital rather than its slaves.
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