Good Strategy/Bad Strategy : The difference and why it matters
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Krátky popis
When Richard Rumelt's&,nbsp,Good Strategy/Bad
Strategy&,nbsp,was published in 2011, it immediately struck a
chord, calling out as&,nbsp,bad strategy&,nbsp,the
mish-mash of pop culture, motivational slogans and business buzz
speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around
the world and continue to help readers to recognise and avoid the
elements of bad strategy and adopt good, action-oriented strategies
that honestly acknowledge the challenges being faced and offer
straightforward approaches to overcoming them. Strategy should not
be equated with ambition, leadership, vision or planning, rather,
it is coherent action backed by an argument. For Rumelt, the heart
of good strategy is insight into the hidden power in any situation,
and into an appropriate response - whether launching a new product,
fighting a war or putting a man on the moon. Drawing on examples of
the good and the bad from across all sectors and all ages, he shows
how this insight can be cultivated with a wide variety of tools
that lead to better thinking and better strategy, strategy that
cuts through the hype and gets results.
Vývoj ceny
Aktuálna Ø cena knihy Good Strategy/Bad Strategy : The difference and why it matters je 14,20 €
Výber kníh autorov
Profile Books ,
Richard Rumelt
Zobraziť všetky knihy autora
Profile Books,
Richard Rumelt
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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