Super Stimulated
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Krátky popis
Modern society is plagued by health epidemics: obesity, record
levels of loneliness, increasing mental health problems and various
forms of addiction. From the outside, all these issues might not
seem related. But a single phenomenon actually ties them all
together: superstimuli.Superstimuli are behaviours, objects and
social cues that are exaggerated, unnatural versions of things we
have evolved to want and need.This hard-wired evolutionary response
is why we lust after airbrushed people online, binge on fake ultra
processed food and struggle to stop scrolling on social media, even
when it makes us feel bad.This lack of control isn't because we are
weak. It's because powerful companies spend billions creating
superstimuli that manipulate our biology for profit, leaving us
unhealthy and unhappy as a consequence. The more we do things that
are bad for us, the harder it is to stop, and the more money they
make.In Super Stimulated, international bestselling author and
scientist Nicklas Brendborg shows how we can resist this hijacking
of our natural instincts, recognise superstimulus traps, and take
control of our bad habits to live longer, healthier lives.
Výber kníh autorov
Hodder & Stoughton ,
Brendborg Nicklas
Zobraziť všetky knihy autora
Hodder & Stoughton,
Brendborg Nicklas
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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