Rethinking Users : The Design Guide to User Ecosystem Thinking
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Krátky popis
Knowing your users stimulates your imagination and helps you create
more exciting and effective design solutions. But there is a
problem: the normal conception of 'the user' is incomplete and
based on outdated notions. These notions of simple, direct
relationships between people and products are no longer valid in
today's complex, technologically interconnected world.This fun and
practical book with a set of cards will change the way readers
think about users. Rethinking Users introduces a radical new
approach that questions some of our most fundamental ideas about
the nature of user experience. It points to new opportunities to
create products and services that help users in new ways.The book
includes a deck of user archetype cards and step-by-step team
activities for unlocking new user-centered thinking and design
inspiration. For designers, design researchers, strategists,
innovators, product managers, and entrepreneurs in almost any
field.
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