Pre-Suasion : A Revolutionary Way to Inf
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Krátky popis
When it comes to persuasion, success can begin before you say a
word.In his global bestseller Influence, Professor Robert Cialdini
transformed the way we think about the craft of persuasion. Now he
offers revelatory new insights into the art of winning people over:
it isn’t just what we say or how we say it that counts, but also
what goes on in the moments before we speak.This is the world of
‘pre-suasion’, where subtle turns of phrase, seemingly
insignificant visual cues, and apparently unimportant details of
location can prime people to say ‘yes’ even before they are asked.
It’s a world where the cautious blurt out personal information if
asked a particular initial question, where on-line purchases are
influenced by unrelated background images, and where exam results
are affected by the layout of the classroom. And as Cialdini
reveals, it’s a world you can master. If you understand the tools
of pre-suasion, you will better placed to win a debate, get support
for an idea or cause, promote a campaign - even persuade yourself
to do something you find difficult. Drawing on the latest research,
and packed with fascinating case studies, Pre-Suasion is both a
rigorous work of cutting-edge scholarship and a compelling account
of the strange workings of the human mind. It’s also a supremely
practical guide to enhancing your powers of influence.NEW YORK
TIMES BESTSELLERWALL STREET JOURNAL BESTSELLERINC. 'BEST SALES AND
MARKETING BOOK OF 2016'A FINANCIAL TIMES 'BEST BOOK OF 2016'
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Aktuálna Ø cena knihy Pre-Suasion : A Revolutionary Way to Inf je 16,10 €
Výber kníh autorov
Random House Business ,
Robert Cialdini
Zobraziť všetky knihy autora
Random House Business,
Robert Cialdini
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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