No Rules Logos
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Krátky popis
No Rules is a new survey series that rounds up the most innovative,
radical, and out-there graphic solutions, from around the world. In
each book, dyed-in-the-wool design rules are identified, and a
range of examples demonstrate how to break those rules, to great
effect. Each entry is featured in a number of illustrations,
analysed and assessed, and includes feedback about impact and
audience reaction. Logos tackles perhaps the most venerated
discipline of graphic design, the corporate identity and its
logotype. Of course, in the world of No Rules anything goes,
especially with a young generation of entrepreneurs and boutique
businesses needing logos and identities to grace products as
diverse as vinyl toys, home-made recordings, recycled fashion, and
limited-edition products from skateboards to pet accessories. The
book identifies 10 key “rules” of logo design, such as “keep it
simple,” “make a marque that is constant and unchanging,” and “keep
to primary colors or black and white.”
Výber kníh autorov
RotoVison ,
John Stones
Zobraziť všetky knihy autora
RotoVison,
John Stones
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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