Deconstructing Logo Design
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Krátky popis
Design DNA: Logos is a practical and inspirational guide to logo
design. The book works on two levels - on one hand it is a showcase
of over 500 great logos from around the world, but it also goes one
step further by analyzing how and why logos are constructed to
successfully communicate and convey brand value. The logos included
in this book are organized by industry sector, including Food and
Drink, Fashion, Corporate, Travel and Tourism, Manufacturing and
Marketing, Real Estate and Development, Retail, Health and Beauty,
Media and Entertainment, Sports, Nonprofit, Public Sector,
Environment, Web and Telecom, and Architecture and Design. Each
chapter deconstructs a range of recent logo solutions by examining
and discussing their choice of font, color, characteristics, and
imagery. A short design brief and company history is also included
in order to illustrate how and why the logo design successfully
portrays its message. A selection of case studies provide further
in-depth analysis, and walk readers through the reasoning behind
the design decisions that made the logo work. Focus On sections
provide useful information on specific elements such as typography,
icons, and colors, and how to apply them to the logo design. Design
DNA: Logos allows readers to learn from successful international
logo solutions, which they can then take away and apply to their
own designs. It is a must-have book for any logo designer.
Výber kníh autorov
Healey Matthew ,
RotoVison
Zobraziť všetky knihy autora
Healey Matthew,
RotoVison
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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