No Logo
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Krátky popis
In No Logo, Klein patiently demonstrates, step by step, how brands
have become ubiquitous, not just in media and on the street but
increasingly in the schools as well. The global companies claim to
support diversity but their version of ",corporate
multiculturalism", is merely intended to create more buying options
for consumers. When Klein talks about how easy it is for retailers
like Wal-Mart and Blockbuster to ",censor", the contents of
videotapes and albums, she also considers the role corporate
conglomeration plays in the process. How much would one expect
Paramount Pictures, for example, to protest against Blockbuster's
policies, given that they are both divisions of Viacom?
Výber kníh autorov
Naomi Klein ,
Harper Collins
Zobraziť všetky knihy autora
Naomi Klein,
Harper Collins
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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