Move Fast and Break Things
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Krátky popis
A stinging polemic that traces the destructive monopolization of
the Internet by Google, Facebook and Amazon, and that proposes a
new future for musicians, journalists, authors and filmmakers in
the digital age. Move Fast and Break Things is a path-breaking
polemic in support of the future of the creative industries in the
age of the Internet platform. The title, taken from a term coined
by Facebook's Mark Zuckerberg, originally referred to reckless
hacker culture at the social media behemoth. In Taplin's telling,
Move Fast and Break Things piquantly describes the way in which the
largest Internet platforms--Facebook, Google and Amazon-used the
music, news and film industries to build their businesses to scale
only to sideline them, and the millions of Americans who work for
them. The result is a news industry subservient to social media
traffic, a music industry in which life is harder than ever for the
",middle class", musician, and a book industry threatened by the
overwhelming digital market share of a single retailer. As
broadband ubiquity increases, the film and television industries
will be the next victim. Taplin's story, studded with unforgettable
stories from his half century as a music and film producer and
early pioneer of streaming video online, begins with a small group
of libertarian entrepreneurs, Peter Thiel and Larry Page among
them, who in the 1990s began to hijack the original decentralized
version of the Internet to create the monopoly firms which now
determine the financial destiny of most cultural products in the
United States. Taplin offers a masterful interpretation of the way
these firms and individuals began to shape online life in their own
image: tolerating piracy of books, music and film while at the same
time promoting opaque business practices and subordinating privacy
of individual users to create the surveillance marketing
monoculture of sponsored content and other forms of relentless
advertisement from which so many are alienated. Unafraid to cut
through Silicon Valley jargon, Taplin assesses the economic toll of
the digital shift and interprets in a vital, forward-thinking way
how artists everywhere can reclaim their audiences with knowledge
of the past and a determination to work together.
Výber kníh autorov
Pan Books ,
Jonathan Taplin
Zobraziť všetky knihy autora
Pan Books,
Jonathan Taplin
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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