Five Stars : The Communication Secrets t
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Krátky popis
How to get to master the art of persuasion - from the bestselling
author of Talk Like Ted. 'An easy-to-read and practical journey
through personal development, plus tips on structuring the
storytelling that is still considered key to connecting with other
people and, crucially, with customers and investors in
business.'Financial Times (Business Book of the Month)Ideas don't
sell themselves. As the forces of globalization, automation, and
artificial intelligence combine to disrupt every field, having a
good idea isn't good enough.Mastering the ancient art of persuasion
is the key to standing out, getting ahead, and achieving greatness
in the modern world. Communication is no longer a ",soft", skill -
it is the human edge that will make you unstoppable, irresistible,
and irreplaceable - earning you that perfect rating, that fifth
star. In Five Stars, you will learn:-The one skill billionaire
Warren Buffett says will raise your value by 50 percent.-Why your
job might fall into a category where 75 percent or more of your
income relies on your ability to sell your idea. -How Airbnb's
founders follow a classic 3-part formula shared by successful
Hollywood movies. -Why you should speak in third-grade language to
persuade adult listeners.-The one brain hack Steve Jobs, Leonardo
da Vinci, and Picasso used to unlock their best ideas. In Five
Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks
down how to apply Aristotle's formula of persuasion to inspire
contemporary audiences. As the nature of work changes, and
technology carries things across the globe in a moment,
communication skills become more valuable - not less.Gallo
interviews neuroscientists, economists, historians, billionaires,
and business leaders of companies like Google, Nike, and Airbnb to
show first-hand how they use their words to captivate your
imagination and ignite your dreams. In the knowledge age - the
information economy - you are only as valuable as your ideas. Five
Stars is a book to help you bridge the gap between mediocrity and
exceptionality, and gain your competitive edge in the age of
automation.
Výber kníh autorov
Gallo Carmine ,
Pan Books
Zobraziť všetky knihy autora
Gallo Carmine,
Pan Books
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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