Messengers
Knihu kúpite v
1 e-shope
od
12,30 €
Ak sa vám po kliknutí na tlačidlo "Do obchodu" nezobrazí stránka knihy vo vybranom e-shope, je potrebné vypnúť AdBlock vo vašom prehliadači pre našu stránku.
Návod na vypnutie je napríklad na adrese https://www.sme.sk/dok/20466299/ako-vypnut-adblock-na-sme-sk-whitelist.
Krátky popis
____________________________Why are self-confident ignoramuses so
often believed?Why are thoughtful experts so often given the cold
shoulder? And why do apparently irrelevant details such as a
person's height, their relative wealth, or their Facebook photo
influence whether or not we trust what they are saying? When
deciding whether or not someone is worth listening to, we think we
carefully weigh their words and arguments. But those are far from
being the only factors that hold sway with us. In this
groundbreaking new book behavioural experts Stephen Martin and
Joseph Marks pinpoint the eight powerful traits that determine who
gets heard and who gets ignored.They show how such apparently
irrelevant details as a person's appearance or their financial
status influence our response to what they have to say, regardless
of its wisdom or foolishness. They explain how trust is won, even
when it may not be deserved. They analyse the nature of the
charismatic speaker and the verbal and physical cues they
employ.And they demonstrate how the tiniest of signals - from the
shoes we wear, to the pitch of our voice and the warmth of our
smile - can transform how others perceive us and so determine
whether they are prepared to pay heed to what we have to say. Above
all, Martin and Marks show how looking and sounding right is often
far more persuasive than actually being right. In a world of
ambiguity, uncertainty and fake news they compellingly demonstrate
how, increasingly, the Messenger is the
Message.____________________________'A tour de force. Timely and
thoroughly researched.'Professor Robert Cialdini, author of
Influence and Pre-suasion'Messengers is engaging, informative and
entertaining. It will change the way you think about who you follow
and take advice from.But why would you listen to me? Read their
book to find out.' Professor Tali Sharot, author of The Optimism
Bias and The Influential Mind'A powerful, profoundly illuminating
exploration of one of the most important subjects of our time.
Martin and Marks have a terrific talent for combining evidence and
research with lively and vivid writing. Trust these
messengers!'Cass R.Sunstein, Robert Walmsley University Professor,
Harvard University, and author of Conformity'Fascinating'The
Economist'Zeitgeisty'Financial Times, Business Book of the
Month'Messengers is a crucial reminder that the messenger is as
important as the message. Superficial indicators count.'PR Week
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
Naše tipy
