Making Numbers Count
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Krátky popis
Whether you're interested in global problems like climate change,
and understanding that the Australian wildfires destroyed an area
twice the size of Portugal, or just grasping how few people have
washed their hands between visiting the bathroom and touching your
hands, this book will help math-lovers and math-haters alike
translate the numbers that animate our world. Until very recently,
most languages had no words for numbers greater than five -
anything from six to infinity was known as 'lots'. While the
numbers in our world have become increasingly complex, our brains
are stuck in the past.Yet the ability to communicate and understand
numbers has never mattered more. So how can we more effectively
translate numbers and stats so that the data comes alive?Drawing on
years of research into making ideas stick, Chip Heath and Karla
Starr outline six critical principles that will give anyone the
tools to communicate numbers with more transparency and meaning.
Using concepts such as simplicity, concreteness and familiarity,
the authors reveal what's compelling about a number and show how to
transform it into its most engaging form.Making Numbers Count is a
lively, practical, first-of-its-kind guide to turning cold,
clinical data into a memorable story.
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