Four The Hidden DNA of Amazon, Apple, Facebook and Google
Knihu kúpite v
1 e-shope
od
16,63 €
Ak sa vám po kliknutí na tlačidlo "Do obchodu" nezobrazí stránka knihy vo vybranom e-shope, je potrebné vypnúť AdBlock vo vašom prehliadači pre našu stránku.
Návod na vypnutie je napríklad na adrese https://www.sme.sk/dok/20466299/ako-vypnut-adblock-na-sme-sk-whitelist.
Krátky popis
For all that’s been written about the Four over the last two
decades, no one has captured their power and staggering success as
insightfully as Scott Galloway. Instead of buying the myths these
companies broadcast, Galloway asks fundamental questions. How did
the Four infiltrate our lives so completely that they’re almost
impossible to avoid (or boycott)? Why does the stock market forgive
them for sins that would destroy other firms? And as they race to
become the world’s first trillion-dollar company, can anyone
challenge them? In the same irreverent style that has made him one
of the world’s most celebrated business professors, Galloway
deconstructs the strategies of the Four that lurk beneath their
shiny veneers. He shows how they manipulate the fundamental
emotional needs that have driven us since our ancestors lived in
caves, at a speed and scope others can’t match. And he reveals how
you can apply the lessons of their ascent to your own business or
career. Whether you want to compete with them, do business with
them, or simply live in the world they dominate, you need to
understand the Four.
Vývoj ceny
Aktuálna Ø cena knihy Four The Hidden DNA of Amazon, Apple, Facebook and Google je 16,63 €
Výber kníh autorov
Bantam Press ,
Scott Galloway
Zobraziť všetky knihy autora
Bantam Press,
Scott Galloway
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
Naše tipy
