I love it. What is it?
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Krátky popis
The internationally renowned design agency Turner Duckworth
presents stories and advice gathered from working with the world’s
biggest brands No other design company has worked with as many
significant brands as Turner Duckworth, the company behind the
visual identities of Amazon, McDonald’s, Coca-Cola, and even
Metallica. I love it. What is it? showcases Turner Duckworth’s
philosophies, learnings, and adventures from more than three
decades of working with major brands and presents the firm’s unique
and optimistic outlook, along with hints, tips, and the inside
scoop on what makes successful brands tick. The book, a fascinating
anthology of essays, think pieces, and 150 color illustrations that
explore the power of instinct in brand design, includes a selection
of their familiar but captivating work alongside 20 contributions
from leading voices of the design, business, and marketing worlds
that explore creativity, instinct, failure, and more. Features
texts from leaders in the fascinating but often-hidden worlds of
design and branding, including: Moira Cullen (Former Design
Director, Coca-Cola North America), Morgan Flatley (Executive Vice
President, Global Chief Marketing Officer and New Business
Ventures, McDonald’s), Linda Lee (Chief Marketing Officer, Campbell
Meals &,amp, Beverages), Stefan Sagmeister (Designer,
Sagmeister Inc.), Jessica Spence (President of North America, Beam
Suntory), and more.
Výber kníh autorov
Phaidon Press Ltd ,
Gyles Lingwood
Zobraziť všetky knihy autora
Phaidon Press Ltd,
Gyles Lingwood
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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