Hacking Growth
Knihu kúpite v
1 e-shope
od
18,53 €
Ak sa vám po kliknutí na tlačidlo "Do obchodu" nezobrazí stránka knihy vo vybranom e-shope, je potrebné vypnúť AdBlock vo vašom prehliadači pre našu stránku.
Návod na vypnutie je napríklad na adrese https://www.sme.sk/dok/20466299/ako-vypnut-adblock-na-sme-sk-whitelist.
Krátky popis
Growth is now the first thing that investors, shareholders and
market analysts look for in assessing and valuing companies.
Hacking Growth is a highly accessible, practical, method for growth
that involves cross-functional teams and continuous testing and
iteration. Hacking Growth does for marketshare growth what the lean
start-up does for product development and business model generation
does for strategy. Hacking Growth focuses on customers - how to
attain them, retain them, engage them, and monetize them - rather
than product. Written by the method's pioneers, this book is a
comprehensive toolkit or ",bible", that any company in any industry
can use to implement their own Growth Hacking strategy, from how to
set up and run growth teams, to how to identify and test growth
levers, and how to evaluate and act on the results. It is designed
for any company or leader looking to break out of the ruts of
traditional marketing and become more collaborative, less wasteful,
and achieve more consistent, replicable, and data-driven results.
Vývoj ceny
Aktuálna Ø cena knihy Hacking Growth je 18,53 €
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
Naše tipy
