Imagine It Forward
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Krátky popis
Change is the only constant. Learn to be a change-maker. In Imagine
It Forward, Beth Comstock, the former vice chair of GE, describes
her twenty-five year efforts to be an instigator of change at every
level of business. When she first moved from NBC to parent company
GE in 1998, she was ignored as a woman in a man's world, treated as
an outsider because she didn't have a business background, and
ignored as a mere PR person.But CEO Jeff Immelt realized even then
that the industrial giant, like so many businesses, had to change
fast in order to stay relevant in a world where Google, Facebook,
and an explosion of internet companies were transforming how goods
and services were marketed, made, and sold. In a deeply personal
journey filled with practical takeaways from two plus decades of
initiating change at the top levels of one of the largest
corporations in the world, Comstock lays out the challenges,
opportunities, tools, and practices needed to embrace change,
whatever industry you are in, and make it part of every management
decision.
Výber kníh autorov
Virgin Books ,
Beth Comstock
Zobraziť všetky knihy autora
Virgin Books,
Beth Comstock
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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