Cex Sells
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Krátky popis
Customer EXperience (CEX) is hot! Nowadays it gets harder and
harder for companies to be distinctive by the products they offer.
So it is key to stand out in the services offered in addition to
these product. A focus on the customer experience is needed. A lot
of companies realize this, but only few manage to be successful.
They understand the theory and the process to get there, but what
they lack are concrete tools to bring the theory into practice.‘CEX
SELLS’ is the inspiration book for companies that want to deliver
distinctive customer experiences in order to achieve their business
objectives. Beate van Dongen Crombags and Deborah Wietzes discuss
the various ingredients needed to deliver perfect customer
experiences. Ingredients to define and design the optimal
experience, but they also describe what is needed in the
organization to be able to deliver and manage that desired
experience. They show how front-runners world-wide have optimized
their customer experience, and what other companies should learn
from that. A book that will definitively inspire you to improve
your own customer experience!
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