Catalyst
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Krátky popis
From the author of New York Times bestsellers Contagious and
Invisible Influence comes a revolutionary approach to changing
anyone's mind. Everyone has something they want to change.
Marketers want to change their customers' minds and leaders want to
change organisations.Start-ups want to change industries and
nonprofits want to change the world. But change is hard. Often, we
persuade and pressure and push, but nothing moves.Could there be a
better way? This book takes a different approach. Successful change
agents know it's not about pushing harder, or providing more
information, it's about being a catalyst. Catalysts remove
roadblocks and reduce the barriers to change.Instead of asking,
",How could I change someone's mind?", they ask a different
question: ",Why haven't they changed already? What's stopping
them?",The Catalyst identifies the key barriers to change and how
to mitigate them. You'll learn how catalysts change minds in the
toughest of situations: how hostage negotiators get people to come
out with their hands up and how marketers get new products to catch
on, how leaders transform organisational culture and how activists
ignite social movements, how substance abuse counselors get addicts
to realise they have a problem and how political campaigners change
deeply rooted political beliefs. This book is designed for anyone
who wants to catalyse change.It provides a powerful way of thinking
and a range of techniques that can lead to extraordinary results.
Whether you're trying to change one person, transform an
organisation, or shift the way an entire industry does business,
this book will teach you how to become a catalyst.
Výber kníh autorov
Simon & Schuster Ltd ,
Jonah Berger
Zobraziť všetky knihy autora
Simon & Schuster Ltd,
Jonah Berger
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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