Brompton
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Krátky popis
Lightweight, compact, and now, electric: the cityscape has been
forever changed by the addition of the Brompton bike, with its
distinctive style and clever folding design. For over forty years,
the Brompton's modular design has remained virtually unchanged. It
has stood not only the test of time but every financial crash since
1976, Brexit, and COVID-19, not to mention every other risk which
any business faces.Where, then, did this ingenious feat of
engineering come from? Who were the minds behind it? And how did a
small company grow to become one of the biggest cycling brand names
in the world? This is not only the first look behind the scenes at
Brompton Bicycle Ltd, but a masterclass in entrepreneurship,
manufacturing, and scaling a business.
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Slovart
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Slovart
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