Branding that Means Business
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Krátky popis
Now, more than ever, your brand is either loved - or it's noise. In
a world defined by digital products and immediate gratification,
how can your brand stand out? When consumers can easily have
anything, how can your brand be the one thing they can't live
without?To rise to this challenge, brands must shape not just what
consumers buy, but how they act, feel and connect. This requires a
new perspective, one that goes beyond business and into the
fundamentals of human behaviour.Branding that Means Business
combines the latest business thinking with psychology, sociology,
and anthropology to show that a brand can't serve a business unless
it connects with people. Equipped with these human-based
perspectives, you'll have the tools to create, enhance and
distinguish your brand in new and impactful ways - and make it a
must-have in the minds and lives of your consumers.
Vývoj ceny
Aktuálna Ø cena knihy Branding that Means Business je 14,20 €
Výber kníh autorov
Matt Johnson ,
Economist Books
Zobraziť všetky knihy autora
Matt Johnson,
Economist Books
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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