Blindsight
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Krátky popis
Ever notice that all watch ads show 10:10 as the time? Or that all
fast-food restaurants use red or yellow in their logos? Or that
certain stores are always having a sale? You may not be aware of
these details, yet they've been influencing you all along. Every
time you purchase, swipe, or click, marketers are able to more
accurately predict your behavior. These days, brands know more
about you than you know about yourself.Blindsight is here to change
that. With eye-opening science, engaging stories, and fascinating
real-world examples, neuroscientist Matt Johnson and marketer
Prince Ghuman dive deep into the surprising relationship between
brains and brands. In Blindsight, they showcase how marketing taps
every aspect of our mental lives, covering the neuroscience of pain
and pleasure, emotion and logic, fear and safety, attention and
addiction, and much more.We like to think of ourselves as
independent actors in control of our decisions, but the truth is
far more complicated. Blindsight will give you the ability to see
the unseeable when it comes to marketing, so that you can consume
on your own terms. On the surface, you will learn how the brain
works and how brands design for it.But peel back a layer, and
you'll find a sharper image of your psychology, reflected in your
consumer behavior. This book will change the way you view not just
branding, but yourself, too.
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