Brand the Change
Knihu kúpite v
1 e-shope
od
37,00 €
Ak sa vám po kliknutí na tlačidlo "Do obchodu" nezobrazí stránka knihy vo vybranom e-shope, je potrebné vypnúť AdBlock vo vašom prehliadači pre našu stránku.
Návod na vypnutie je napríklad na adrese https://www.sme.sk/dok/20466299/ako-vypnut-adblock-na-sme-sk-whitelist.
Krátky popis
Whether you are building an innovative new product, creating a
service for good, spreading a new idea, or positioning yourself as
a leader in your field, thinking like a brand strategist will help
you to create a clear, compelling offer, develop unique brand
experiences and ultimately attract and convert the right audiences.
Brand the Change challenges you to put your head above the clouds
to formulate a compelling big vision, while having your feet in the
mud: to understand how to realize that vision by selling yourself
well and all the practical branding challenges that come with it.
The book unpacks the brand building process in practical steps,
offers you the tools and exercises to build your own brand, offers
a rich array of tips from trademarking to digital marketing, and
inspires with case studies of successful change making brands. The
content is developed based on years of experience in building
brands, conversations with dozens of changemakers across to
understand what their branding challenges and need for knowledge
and skills are and extensive content testing with hundreds of
workshop participants. It contains 23 tools and exercises, 14 case
studies from change making organisations across the world and 7
guest essays from experts.
Výber kníh autorov
Bis Publishers ,
Anne Miltenburg
Zobraziť všetky knihy autora
Bis Publishers,
Anne Miltenburg
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
Naše tipy
