Blue Ocean Shift
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Krátky popis
The New York Times and No. 1 Wall Street Journal bestsellerBlue
Ocean Shift is the essential follow-up to the classic Blue Ocean
Strategy, the 3.6 million copy global bestseller by world-renowned
professors W. Chan Kim and Renee Mauborgne.Drawing on more than a
decade of new work, Kim and Mauborgne show you how to move beyond
competing, how to inspire people's confidence and seize new growth,
guiding you step by step through how to take your organization from
a red ocean, crowded with competition, to a blue ocean of
uncontested market space. By combining the insights of human
psychology with practical market-creating tools and real-world
guidance, Kim and Mauborgne deliver the definitive guide to shift
yourself, your team, or your organization to new heights of
confidence, market creation and growth. They show why
non-disruptive creation is as important as disruption in seizing
new growth.Blue Ocean Shift is packed with all-new research and
examples of how leaders in diverse industries and organizations
made the shift and created new markets by applying the processes
and tools outlined in the book. Whether you are a cash-strapped
start-up or a large, established company, a non-profit or national
government, you will learn how to move from red to blue oceans in a
way that builds people's confidence so that they own and drive the
process. With battle-tested lessons learned from successes and
failures in the field, Blue Ocean Shift is critical reading for
leaders, managers and entrepreneurs alike.You'll learn what works,
what doesn't, and how to avoid the pitfalls along the way. This
book will empower you to succeed as you embark on your own blue
ocean journey. Blue Ocean Shift is indispensable for anyone
committed to building a compelling future.
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