Blitzscaling
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Krátky popis
Foreword by Bill GatesLinkedIn cofounder, legendary investor, and
host of the award-winning Masters of Scalepodcast reveals the
secret to starting and scaling massively valuable companies.What
entrepreneur or founder doesn't aspire to build the next Amazon,
Facebook, or Airbnb? Yet those who actually manage to do so are
exceedingly rare. So what separates the startups that get disrupted
and disappear from the ones who grow to become global giants?The
secret is blitzscaling: a set of techniques for scaling up at a
dizzying pace that blows competitors out of the water. The
objective of Blitzscaling is not to go from zero to one, but from
one to one billion as quickly as possible.When growing at a
breakneck pace, getting to next level requires very different
strategies from those that got you to where you are today.In a book
inspired by their popular class at Stanford Business School,
Hoffman and Yeh reveal how to navigate the necessary shifts and
weather the unique challenges that arise at each stage of a
company's life cycle, such as: how to design business models for
igniting and sustaining relentless growth, strategies for hiring
and managing, how the role of the founder and company culture must
evolve as the business matures, and more.Whether your business has
ten employees or ten thousand, Blitzscaling is the essential
playbook for winning in a world where speed is the only competitive
advantage that matters.
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