Writing for Busy Readers
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Krátky popis
We were all taught the fundamentals of writing well in school. But
how do we write effectively in today’s hyper-interactive world?When
The Elements of Style and On Writing Well were published in 1959
and 1976, the internet hadn’t been invented. Since then, there has
been a radical transformation in how we communicate.The average
adult receives over 100 emails and tens of text messages each day.
With all this correspondence, gaining a busy reader’s attention is
now a competition. Todd Rogers and Jessica Lasky-Fink, both
behavioural scientists, offer practical writing advice you can use
today.They begin by outlining cognitive facts about how busy people
read, then detail six research-backed principles for effective
writing:Use fewer wordsLower the reading levelUse formatting
judiciouslyMake the purpose clear for skimmersEmphasise value for
readersMake responding as easy as possible. Including many
examples, a checklist, and other tools for the most effective
writing, this handbook will make you a more effective communicator.
Rogers and Lasky-Fink bring conventional ideas about text-based
communication into the 21st century’s radically transformed
attention marketplace.
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