A major new edition of the classic work that revolutionised the way
business is conducted across cultures and around the globe. It
provides leaders and managers with practical strategies to embrace
differences and successfully work across diverse business cultures.
Capturing the rising influence and the seismic changes throughout
many regions of the world, cross-cultural expert and international
businessman Richard Lewis has significantly broadened the scope of
his seminal work on global business and communication.Thoroughly
updated to include the latest political events and cultural
changes, as well as covering nine new countries to complete Europe,
broadening the scope of the book. Building on his LMR model, Lewis
gives leaders and managers practical strategies to embrace
differences and work successfully across increasingly diverse
business cultures.
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Aktuálna Ø cena knihy When Cultures Collide je 51,25 €
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