What is Branding
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Krátky popis
It is an exciting time for branding. As everything becomes global,
good branding becomes more crucial. ",What is Branding?", Is an
accessible guide that makes sense of this complex subject. It
explores the process of branding, and shares insights that can be
applied to practical challenges. Outlining the components of
branding (positioning, storytelling, design, price, and
relationships), what it can be applied to, and what it can achieve,
",What is Branding?", Will help ensure the success of branding for
any product, service, person, or place. Case studies included in
the international portfolio of campaigns explain what makes them
work, why they matter, and what can be learnt from them. Analysis
focuses both on design know-how and on theory, looking at how
professionals wrestle with abstract notions of perception, culture,
and love while at the same time solving the nuts-and-bolts problems
of package design, sign making, and web technology.
Výber kníh autorov
Healey Matthew ,
RotoVison
Zobraziť všetky knihy autora
Healey Matthew,
RotoVison
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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