Visual Merchandising Fourth Edition
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Krátky popis
The practice of creative writing - being expressive, exploring
ideas, crafting words, shaping stories - can deepen your
appreciation of life and enhance your wellbeing. With 100 inspiring
prompts, insights and exercises specially devised by an
award-winning author and creative writing teacher, discover how to
write well - and thrive. This comprehensive guide to visual
merchandising covers both window dressing and in-store design, as
well as all the other elements, real or virtual, used to enhance
the contemporary retail experience. Featuring a range of shops,
from fashion emporia such as Selfridges, Printemps, and Bergdorf
Goodman to small outlets, the book offers practical advice,
supported by tips from the most inspiring visual merchandisers and
creative directors across the world. It reveals the secrets of
their profession and all there is to know about the latest
technology, mannequins, props etc. It also examines the psychology
and ever-changing trends behind consumer behaviour. Visual
merchandising is presented through lavish color photographs,
diagrams of floor layouts and store case studies, and includes
invaluable information such as a glossary of terms used in the
industry.
Výber kníh autorov
Laurence King Publishing ,
Tony Morgan
Zobraziť všetky knihy autora
Laurence King Publishing,
Tony Morgan
Výber kníh vydavateľa
Slovart
Zobraziť všetky knihy vydavateľa
Slovart
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