Visual Merchandising and Display: Best Practices for Window Displays and Store Designs
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Krátky popis
This comprehensive textbook constitutes an essential tool for
students and professionals who want to work in the field of visual
merchandising in retail, a discipline which combines the principles
of marketing, creativity and design. It covers all aspects of the
profession, from window display to in-store areas, and all kinds of
stores, from small outlets, pop-up shops and concept stores, to
shopping malls, flagship shops and department stores. Aspects such
as lighting, colour, interior architecture and different display
styles, by means of classic approaches as well as the most
avant-garde developments are widely referenced and explained in
this publication, through many examples from around the world.This
reference guide will help fashion related merchandising and design
students and visual merchandisers to plan the best strategies to
get the consumer's attention. It includes basic sales psychology
aspects and describes the different job opportunities there are for
visual merchandisers.
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Slovart
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