Think Like a Freak - How to Think Smarter Abount Almost Everything
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Krátky popis
From the rule-breaking authors of international bestsellers
Freakonomics and Superfreakonomics, this is the ultimate guide to
how to Think Like a Freak The Freakonomics books have come to stand
for something: challenging conventional wisdom, using data rather
than emotion to answer questions, and learning to unravel the
world's secret codes. Now Levitt and Dubner have gathered up what
they have learned and turned it into a readable and practical
toolkit for thinking differently - thinking, that is, like a Freak.
Whether you are interested in the best way to improve your odds in
penalty kicks, or in major global reforms, here is a blueprint for
an entirely new way to solve problems. Along the way, you'll learn
how the techniques of a Japanese hot-dog-eating champion can help
you, the reason an Australian doctor swallowed a batch of dangerous
bacteria, why Nigerian e-mail scammers make a point of saying
they're from Nigeria, and why Van Halen's demanding tour contract
banning brown M&Ms was really a safety measure. You'll learn
why sometimes it's best to put away your moral compass, and smarter
to think like a child. You will be given a master class in
incentives-because for better or worse, incentives rule our world.
And you will learn to quit before you fail, because you can't solve
tomorrow's problem if you aren't willing to abandon today's dud.
Levitt and Dubner see the world like no one else. Now you can too.
Never before have such iconoclastic thinkers been so revealing-and
so much fun to read. Steven D. Levitt, a professor of economics at
the University of Chicago, was awarded the John Bates Clark medal,
given to the most influential American economist under the age of
forty. He is also a founder of The Greatest Good, which applies
Freakonomics-style thinking to business and philanthropy. Stephen
J. Dubner is an award-winning author, journalist, and radio and TV
personality. He quit his first career-as an almost-rock-star-to
become a writer. He has worked for The New York Times and published
three non-Freakonomics books. He lives with his family in New York
City.
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Penguin Books
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